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PLEASE READ THE FOLLOWING TERMS AND CONDITIONS CAREFULLY BEFORE USING THIS WEBSITE. By using this website, you signify your agreement to these Terms and Conditions. If you do not agree to these Terms and Conditions, do not use this website. Hasbro may modify these Terms and Conditions at any time. New or amended Terms and Conditions will be published on this website.

By using the website, you warrant that you are 18 years of age or older and of full legal capacity; or if you are under the age of 18, or if not legally permitted to enter into a binding agreement, then use of the website must be with the involvement and supervision of your parent or legal guardian.  If such parent or legal guardian supervises you and gives their consent, then such person agrees to be bound to these Terms and Conditions and to be liable and responsible for you and all your obligations under these Terms and Conditions.



This website is owned by Hasbro and offers users the chance to participate in the Transformers promotion by creating a profile, viewing and uploading various forms of content, as well as obtaining information that is relevant to the Transformers promotion. The website will also feature various Transformers toys that are available for purchase in South Africa. They are not available for purchase directly from the website. Users may contact Hasbro, the makers of Transformers toys, in any one of the following ways: through the Transformers South Africa Facebook page, through the Transformers South Africa site or sending a message directly via the website.



When creating a Transformers Profile, users can only submit the following information: name and email address and users can create a username and password that they will use to access the website and their Profile. Alternatively, a user can choose to sign up by signing in with their personal Facebook or Twitter account. Should a user choose to do so their Facebook or Twitter profile will be automatically loaded onto the user’s Transformers Profile. Finally, the user will be required to indicate whether they are aged 18 or over or whether they have their parent/legal guardian’s consent if they are under the age of 18, and that they accept these Terms and Conditions. Users will be able to update their profiles at any point by logging in to their profile and editing the supplied information.

By creating a profile and providing the above information, the user agrees to accept future communications from Hasbro. Hasbro reserves the right to store user’s information and use it for any promotional communications in the future; as well as use this information for internal marketing and demographic studies. The user is free to contact Hasbro at any time to update their personal information.


Hasbro may share the user’s information with third parties who provide services to Hasbro, including website hosts, IT back-up service providers, and other IT or payment service providers. Service providers are contractually bound to take reasonable steps to protect the personal information.  Hasbro may also share user’s personal information with its affiliate in the United States of America for such purpose. Hasbro’s United States of America affiliate is subject to binding obligations to appropriately protect personal information.

We may disclose user’s personal information to protect our rights or in other circumstances in which we believe we are permitted or required to do so by law, including but not limited to disclosure to law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or us to legal liability.

In the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, user’s personal information may be transferred to Hasbro’s successor or assignee or another third party. We will notify users in these Terms and Conditions if this occurs.  To assist us with our internal marketing and demographic studies, we may disclose user’s information to third parties, but when we do so we will aggregate it with other information so it cannot be used to personally identify any user or their computer.

Hasbro does not sell, rent, or otherwise disclose personal information collected from and about its customers to third parties for promotional purposes.


Hasbro may hold user’s personal information in hard-copy or electronically (such as in an electronic customer relationship management system). We take appropriate and reasonable technical and organizational steps to ensure the security and integrity of your information. We restrict access to personal information to our employees, contractors and agents who require that information.

Users can request access to personal information we hold about them as well as the identity of third parties with whom it has been shared. We will provide this to the user except in the limited circumstances in which we are legally permitted not to.

The user may request that we correct personal information we hold about them that is inaccurate, misleading, incomplete, irrelevant or out-of-date. If a user requests that we delete their personal information, we will take all reasonable steps to do so unless we need to keep it for legal, auditing or internal business purposes.

If users would like to access their personal information, please contact us using the contact details below.

Users must provide adequate proof of identity when requesting access to their personal information.

Users should update their information if it changes, by contacting us using the contact details below.

Hasbro may use cookies and clear GIFs to enhance users’ experience of our website.



This website is copyright protected. Any textual or graphic material users copy, print, or download is licensed to users by Hasbro, Inc. and/or its subsidiaries (“Hasbro”) for user’s personal, non-commercial home use only, provided that users do not change or delete any copyright, trademark or other proprietary notices.


If users download files and images, these are deemed to be licensed to users by Hasbro, for user’s personal, non-commercial home use only. Hasbro does not transfer either the title or the intellectual property rights to the files and images and Hasbro retains full and complete title to the assets as well as all intellectual property rights therein. Users may not sell, redistribute or reproduce the files and images, nor may users decompile, reverse engineer, disassemble or otherwise convert the images. All trademarks and logos are owned by Hasbro or its licensors and users may not copy or use them in any manner.


This website is controlled and operated by Hasbro, Inc. from its offices in Johannesburg, South Africa. Hasbro makes no representation that materials in the website are appropriate or available for use in other locations. Those who choose to access this website from other locations do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. Software from this website is subject to U.S. export controls, and applicable local laws. No files and images from this website may be downloaded or otherwise exported or re-exported.



Should any viewer of a document on this website respond to Hasbro with information including feedback data, such as questions, comments, suggestions, or the like regarding the website, or the content of any item, such information shall be deemed to be non-confidential and Hasbro shall have no obligation of any kind with respect to such information. In addition, Hasbro shall be free to reproduce, use, disclose, display, exhibit, transmit, perform, create derivative works, and distribute the information to others without limitation, and to authorize others to do the same. Further, Hasbro shall be free to use any ideas, concepts, know-how or techniques contained in such information for any purpose whatsoever, including, but not limited to, developing, manufacturing and marketing products and other items incorporating such information. This paragraph is not intended to apply to any personal information about users (such as name, mailing address and e-mail address), the use of which will be governed by Hasbro’s Privacy Policy.


In consideration of Hasbro’s continuing efforts to enhance and improve these products and to respond to feedback from users, users agree to transfer such ideas, concepts, know-how and techniques to Hasbro without any compensation. Users agree to execute any and all documents that Hasbro may reasonably request in connection with confirming Hasbro’s ownership of and unlimited right to use such ideas, concepts, know-how and techniques.


Users are solely responsible for the content of any comments you make. Users agree that no comments submitted by you to this website will: (i) violate any right of any third party, including copyright, trademark, privacy or other personal or proprietary rights; (ii) be or contain libellous or otherwise unlawful, abusive, or obscene material or constitute the misappropriation of the trade secrets of any third party; and (iii) disparage the products or services of any third party. Users agree not to submit any personal information (other than their email address or user name) through email sent to other users or messages posted on this website by the user.



Should a user have any questions about Hasbro, these Terms and Conditions or this Privacy Policy, they are free to contact us using the contact details below.

If a user has a complaint about how their personal information has been handled by us, please let us know immediately by using the contact details below. We take privacy seriously and we will respond to complaints as soon as we can.



We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make any material changes, we will notify you on this website.